# 4. Founder: product demo outline

**Ideal viewer:** [role and task]

**Problem:** [one observable difficulty]

**Product action:** [one workflow you can actually show]

**Visible result:** [output the viewer can evaluate]

**Next step:** [one action]

| Beat | Viewer question | Show | Say or caption |
|---|---|---|---|
| Problem | Why should I care? | [recognizable starting state] | [specific problem] |
| Action | What do I do? | [actual product interaction] | [simple instruction] |
| Result | Did it work? | [real output, legible at playback size] | [supported result] |
| Next step | What now? | [destination or action] | [clear call to action] |

Before recording: use an appropriate demo account, remove private customer information, verify the demonstrated feature works, and rehearse the exact path. Before publishing: check legibility, captions, destination link and every factual claim. Label mockups or simulated results clearly.

**First viewer test:** Ask a viewer to explain the problem, product action and result in their own words. Record where they became confused; revise that beat before adding more features.