Format Guide
Creator Flow Content Types and Custom Content Types
Creator Flow now organizes built-in formats into Cinema, TV, Social Media, and Advertisement. Each type carries its own structure profile, aspect-ratio default, duration range, and downstream planning lane.
If you are unsure where to begin, start with Short. It is the default cinema-first micro short film route and gives you a real beginning-turn-payoff arc without committing to long-form structure.
Category Map
Cinema
Narrative-first cinematic formats with authored visual arcs and stronger dramatic payoff.
Built-in types
TV
Serialized and chapter-driven formats built for recurring story progression and continuity.
Built-in types
Social Media
Creator-native formats shaped by performance, rhythm, direct address, and retention-friendly pacing.
Built-in types
Advertisement
Conversion-oriented formats built around hooks, proof, messaging clarity, and stronger calls to action.
Built-in types
Built-In Formats
The guide below is generated from the same shared registry used by the picker. That means the labels, descriptions, aspect-ratio defaults, and planning ranges here stay aligned with the actual product.
Cinema
Short
16:9 default · 30s to 2m 30s
Cinema-first micro short film with a full narrative turn and payoff in minimal runtime.
A compact one-chapter cinematic story built for a clean setup, escalation, emotional turn, and decisive ending.
Short Film
16:9 default · 2m to 10m
Single-chapter cinematic storytelling with room for multiple scenes and stronger dramatic runway than a short.
A fuller one-chapter cinematic narrative with breathing room for multiple scene blocks, stronger dramatic continuity, and a more earned payoff.
Movie
16:9 default · 15m to 60m
Long-form cinematic structure with broader chapter and scene coverage.
A feature-style chapter arc built for larger-scale escalation, reversals, and longform dramatic progression.
Trailer
16:9 default · 30s to 2m
Punchy teaser pacing built around reveals, escalation, and a high-impact close.
A cinematic tease built for escalating promise, selected reveals, and a final stinger instead of full resolution.
TV
Episode
16:9 default · 3m to 8m
Serialized chapter with room for multiple beats and character progression.
A multi-chapter episodic structure with modular escalation, continuity anchors, and space for recurring arcs.
Web Series
16:9 default · 3m to 9m
Episodic pacing optimized for recurring digital episodes and hooks.
A modular chapter-driven format built for retention, recurring friction, and strong episode handoffs.
Documentary
16:9 default · 5m to 30m
Structured factual storytelling with clear progression and scene grounding.
A grounded observational structure organized around evidence, process, environment, interviews, and escalating insight.
Social Media
Music Video
16:9 default · 45s to 4m
Rhythm-first visual storytelling with high style and minimal exposition.
A one-chapter visual structure organized around musical progression, performance energy, choreography, and motif evolution.
Talking Head
9:16 default · 30s to 3m
Direct-to-camera creator format built around personality, point of view, and supporting proof.
A one-chapter direct-address structure with a sharp thesis, supporting proof or cutaways, and a clear takeaway.
Advertisement
Commercial
9:16 default · 15s to 45s
Conversion-focused ad structure with a fast hook, product proof, and strong call to action.
A one-chapter persuasive arc built for hook, desire/problem framing, reveal, proof, and direct CTA.
UGC
9:16 default · 15s to 1m
Creator-native ad format that feels personal, proof-led, and closer to a recommendation than a polished spot.
A one-chapter creator testimonial/demo arc with a quick lived-in hook, believable proof, and creator-style CTA.
Explainer
16:9 default · 30s to 3m
Concept-first ad format built to clarify how something works and why it matters.
A one-chapter structured explanation arc built around hook, problem framing, clear demo/explanation, recap, and CTA.
Custom Content Types
Custom content types are for recurring formats that deserve their own planning route. They do not replace the built-in system. Instead, they inherit a built-in base type for canonical behavior and layer a custom structuring prompt on top.
How to build one well
- Pick the built-in base type whose pacing and downstream behavior are already closest to your format.
- Set the target duration so story planning and scene generation know the expected size of the custom content type.
- Write the structuring prompt in terms of chapter shape, beat density, escalation pattern, reveal rhythm, and payoff style.
- Save it when the custom content type will be reused, or use it once for a one-off experiment.
Good signals for a custom content type
- You repeat the same editorial pattern across projects and want the planner to treat it as its own lane.
- You already know the best built-in base type, but you need a more specific beat structure or payoff rhythm.
- Your team needs a saved format for one client, channel, or campaign family rather than a one-off prompt.
Quick rule
If a built-in type already matches the structure, use the built-in type. Create a custom content type only when you need a repeatable structure profile that would otherwise be rewritten by hand every time.
Fast Selection Rules
- Start with Short when you want narrative storytelling and you are not sure how big the story should be yet.
- Choose Talking Head when the creator voice is the format, not just a delivery detail.
- Choose UGC when proof and recommendation energy matter more than polished brand distance.
- Choose Explainer when clarity, demo logic, or onboarding structure are the primary job.
- Choose a custom content type when your team already has a stable format name and planning pattern of its own.
What You Can Create
These format guides go deeper on high-intent project types. Use them when you know the output you want and need the right Creator Flow setup, workflow order, and common pitfalls for that exact format.
AI Commercial Generator Workflow
Use Commercial when the project needs a polished brand spot with a clear product reveal and direct conversion goal.
AI Movie Generator Workflow
Use Movie when the project needs chapter-level story structure, reusable canon, and continuity across many scenes.
AI TV Show Generator Workflow
Use Episode or Web Series when release cadence, recurring cast, and reusable story rules matter.
AI UGC Ad Generator Workflow
Use UGC when the ad should feel like a creator recommendation, testimonial, or lived-in demo rather than a polished brand spot.
AI Trailer Generator Workflow
Use Trailer when you need a teaser, proof-of-concept, or campaign asset that builds anticipation without telling the whole story.
AI Music Video Generator Workflow
Use Music Video when the song, rhythm, motif, and visual identity should drive the structure more than dialogue or plot.
AI Talking Head Video Generator Workflow
Use Talking Head when the creator voice, thesis, or direct-to-camera claim is the format.
AI Documentary Generator Workflow
Use Documentary when the project needs a grounded nonfiction structure built around evidence, process, environment, or interviews.
Use these guides to move from choosing a format into project setup, scene generation, and finishing.